How data empowers event businesses: Mitigating slow seasons and thriving during peaks

How data empowers event businesses: Mitigating slow seasons and thriving during peaks

Apr 29, 2024

Do fluctuations in demand leave your event business spinning in the wind like a wayward weather vane?  Event pros today are all too familiar with the feast-or-famine cycle.  But here’s the good news: you can use business data to not only survive and even grow during slow periods, but also leverage peak seasons for explosive […] The post How data empowers event businesses: Mitigating slow seasons and thriving during peaks appeared first on Planning Pod Blog.

Top 7 online venue directories to boost your event business marketing

Top 7 online venue directories to boost your event business marketing

Apr 11, 2024

Online directories often provide a cost-effective – and generally effective – marketing opportunity for venue and event businesses. They have the ability to put your business in front of potential clients actively searching for location-based event services, not to mention boost your business credibility and build trust with your target audience. Here’s a quick list […] The post Top 7 online venue directories to boost your event business marketing appeared first on Planning Pod Blog.

Ad landing pages for event businesses: selling more through optimized pages

Ad landing pages for event businesses: selling more through optimized pages

Apr 08, 2024

A well-optimized landing page is like a persuasive salesperson; it clearly communicates your event business value proposition and entices viewers to take action. Without a good landing page, your paid advertising efforts aren’t worth much to your business. If you’re running paid ads, you need to ensure that viewers who actually click on those ads […] The post Ad landing pages for event businesses: selling more through optimized pages appeared first on Planning Pod Blog.

A/B testing: Best practices and tools for marketing your event business

A/B testing: Best practices and tools for marketing your event business

Apr 02, 2024

A/B testing, or split testing, is a cornerstone of data-driven marketing for any growing business. It allows you to compare two versions of a marketing asset and see which performs better.  For busy event professionals, A/B testing is easy to overlook. It takes time, intentionality, and effort. But we promise you…it’s worth it. In what […] The post A/B testing: Best practices and tools for marketing your event business appeared first on Planning Pod Blog.

6 Steps to finding the right digital ad platforms for your event business

6 Steps to finding the right digital ad platforms for your event business

Mar 28, 2024

Navigating the complexities of paid advertising can be a daunting task for any events business. With all of the different platforms available for experimentation, getting started is often the hardest part. We wrote this article to help you get over that hump so you can use paid ads to effectively support your growing business. There’s […] The post 6 Steps to finding the right digital ad platforms for your event business appeared first on Planning Pod Blog.

Five must-have social media marketing strategies for the busy event professional

Five must-have social media marketing strategies for the busy event professional

Mar 18, 2024

Social media marketing often takes a backseat for event businesses, understandably so. Between daily operations and delivering white-glove service to clients, you’re maxed out. Especially if you work solo or have a small team, juggling daily tasks is stressful enough without the pressure of being a social media guru.  But actually, you don’t need to […] The post Five must-have social media marketing strategies for the busy event professional appeared first on Planning Pod Blog.

How to build a content marketing machine that resonates with customers

How to build a content marketing machine that resonates with customers

Mar 12, 2024

Does your content marketing strategy feel suspiciously like throwing spaghetti at the wall and hoping it sticks? You’re not alone.  Creating an effective content strategy to market your events business can take up a massive amount of your valuable time. And it’s easy to get discouraged if you’re too focused on minutiae rather than details […] The post How to build a content marketing machine that resonates with customers appeared first on Planning Pod Blog.

The Worst Event Deposit Practices We’ve Seen and What To Do Instead

The Worst Event Deposit Practices We’ve Seen and What To Do Instead

Feb 13, 2024

When it comes to deposit practices, we’ve heard it all – from accepting deposits via paper check to manually compiling credit card information in a spreadsheet – and we’ve advised thousands of events businesses on how to do better. Our team invests large amounts of time in getting to know our clients and helping them […] The post The Worst Event Deposit Practices We’ve Seen and What To Do Instead appeared first on Planning Pod Blog.

Unlocking Revenue: 5 Proven Payment Tactics for Event Businesses

Unlocking Revenue: 5 Proven Payment Tactics for Event Businesses

Feb 07, 2024

For most growing event businesses, payment processing is viewed as a business expense first and foremost. Each swipe of a credit card can feel like a small bite into your profit margin when you think of the multitude of fees that you’re paying. You’re almost afraid to ask too many questions about different processing costs, […] The post Unlocking Revenue: 5 Proven Payment Tactics for Event Businesses appeared first on Planning Pod Blog.

Event Payment Processing: How to Find the Best Payment Processor (And What to Avoid)

Event Payment Processing: How to Find the Best Payment Processor (And What to Avoid)

Feb 06, 2024

Picture this: It’s the next day after having worked an event late into the night before. Sipping morning coffee, you open your laptop to check on the activity in your credit card merchant account, hoping to see a nice bump in payments from the night before. Much to your chagrin, an unexpectedly large processing fee […] The post Event Payment Processing: How to Find the Best Payment Processor (And What to Avoid) appeared first on Planning Pod Blog.