Modular Dance Platforms

Do fluctuations in demand leave your event business spinning in the wind like a wayward weather vane?  Event pros today are all too familiar with the feast-or-famine cycle.  But here’s the good news: you can use business data to not only survive and even grow during slow periods, but also leverage peak seasons for explosive […] The post How data empowers event businesses: Mitigating slow seasons and thriving during peaks appeared first on Planning Pod Blog.

Online directories often provide a cost-effective – and generally effective – marketing opportunity for venue and event businesses. They have the ability to put your business in front of potential clients actively searching for location-based event services, not to mention boost your business credibility and build trust with your target audience. Here’s a quick list […] The post Top 7 online venue directories to boost your event business marketing appeared first on Planning Pod Blog.

A well-optimized landing page is like a persuasive salesperson; it clearly communicates your event business value proposition and entices viewers to take action. Without a good landing page, your paid advertising efforts aren’t worth much to your business. If you’re running paid ads, you need to ensure that viewers who actually click on those ads […] The post Ad landing pages for event businesses: selling more through optimized pages appeared first on Planning Pod Blog.

A/B testing, or split testing, is a cornerstone of data-driven marketing for any growing business. It allows you to compare two versions of a marketing asset and see which performs better.  For busy event professionals, A/B testing is easy to overlook. It takes time, intentionality, and effort. But we promise you…it’s worth it. In what […] The post A/B testing: Best practices and tools for marketing your event business appeared first on Planning Pod Blog.

Navigating the complexities of paid advertising can be a daunting task for any events business. With all of the different platforms available for experimentation, getting started is often the hardest part. We wrote this article to help you get over that hump so you can use paid ads to effectively support your growing business. There’s […] The post 6 Steps to finding the right digital ad platforms for your event business appeared first on Planning Pod Blog.